At a time when most automakers are increasing prices, Mahindra has taken an unexpected step by cutting prices on select variants of the XUV700. The SUV, which contributes around 15% to Mahindra’s overall sales, is now more attractive to potential buyers with discounts reaching up to ₹75,000. Below is a detailed breakdown of the price reductions across different variants.
Variant-Wise Price Reductions
- AX7 Variants – ₹45,000 Price Reduction:
- AX7 L Variants – ₹75,000 Price Reduction:
- Variants such as the AX7 Petrol MT (6-seater and 7-seater) and AX7 Diesel MT (6-seater and 7-seater) remain at their existing prices.
- New Pricing Breakdown
- AX7 Petrol MT 7-seater – ₹19.49 lakh (unchanged)
- AX7 Petrol MT 6-seater – ₹19.69 lakh (unchanged)
- AX7 Petrol AT 7-seater – ₹20.99 lakh (₹45,000 reduction)
- AX7 Petrol AT 6-seater – ₹21.19 lakh (₹45,000 reduction)
- AX7 L Petrol AT 7-seater – ₹23.19 lakh (₹75,000 reduction)
- AX7 L Petrol AT 6-seater – ₹23.39 lakh (₹75,000 reduction)
- Diesel AX7 and AX7 L – New Prices
- AX7 Diesel MT 7-seater – ₹19.99 lakh (unchanged)
- AX7 Diesel MT 6-seater – ₹20.19 lakh (unchanged)
- AX7 Diesel AT 7-seater – ₹21.69 lakh (₹45,000 reduction)
- AX7 Diesel AT 6-seater – ₹21.89 lakh (₹45,000 reduction)
- AX7 Diesel AWD AT 7-seater – ₹22.89 lakh (₹45,000 reduction)
- AX7 L Diesel MT 7-seater – ₹22.24 lakh (₹75,000 reduction)
- AX7 L Diesel MT 6-seater – ₹22.44 lakh (₹75,000 reduction)
- AX7 L Diesel AT 7-seater – ₹24.74 lakh (₹75,000 reduction)
- AX7 L Diesel AT 6-seater – ₹24.99 lakh (₹75,000 reduction)
- AX7 L Diesel AWD AT 7-seater – ₹24.99 lakh (₹75,000 reduction)
Despite the price cuts, Mahindra has assured that there are no changes in the equipment list of the affected variants. The SUV continues to offer its premium features and capabilities without any cost-cutting measures.
This move comes at a time when other carmakers like Maruti, Kia, Tata Motors, Honda, and Hyundai have implemented price hikes in April due to increasing production costs. One possible reason for Mahindra’s price reduction could be the strong market response to its latest electric SUVs, the XEV 9e and BE 6. With some potential XUV700 buyers considering an upgrade to the XEV 9e, Mahindra’s price cut may be a strategic move to maintain interest in the XUV700.
Additionally, Mahindra is expected to launch the XUV700’s electric version, the XEV 7e, later this year. Until then, the reduced pricing of the XUV700 is likely to benefit customers looking for a feature-packed SUV at a more competitive price point.
